With the motto ‘A Passion for Fashion’, Ishan Apparel is a leading manufacturer of boys’ branded casual wear since 1991 under the brand ‘NODDY’. The brand has a Pan-India presence & is a well-organized name with the consumers across the socio-economical class.
There was a time when the concept of fashion was only in the occasions. Though, it would be pointless to compare the present generation with our generation. But I can see a vast difference between the present and the older generation. Fashion is the key word for today’s teenagers. In fact, fashion reflects even in the school students. The bags they carry, the watches they wear and the way they carry themselves involve so much of fashion. The teenagers seem to be more fashionable than the adults now. In fact they can be good trendsetters themselves. There are many teens that invent their own styles and aim at becoming an icon among their groups.
Earlier, fashion used to be found only among the affluent class of people. But now the times have changed. Now, class doesn’t matter in any way on the road to becoming fashionable. In fact, everybody is fashionable these days. We can hardly see anyone on the streets who isn’t fashion conscious. One of the many factors responsible for the spread and the craze of fashion among people so much is Television. Fashion or “style” in the colloquial language can be called contagious because people get influenced by one who already is fashion conscious. Being fashion conscious not only makes you popular among your folks but also upgrades your confidence level.
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