Lakme Fashion Week – the Ultimate Fashion Destination of India

Style and class

The Lakme Fashion Week (LFW) is a big event in the fashion calendar of India. As the name indicates, this fashion show is sponsored by the cosmetic products giant, Lakme and IMG Reliance. Various models walk on the LFW Ramp showcasing the new collections from new and professional designers. This is the ultimate fashion stop where one gets to witness the classic designs. The event goes on for a week focuses on various themes like winter wear, summer wear, bridal wear, western wear, ethnic wear and so on. Getting auditioned to walk on the LFW ramp is a defining moment for most of the aspiring models. This event is attended strictly on invitation. The audiences include business magnates, celebrities from the Indian and international film world, global fashion experts and the like who come to the event to be aware of the current fashion trends in the country. The show mostly happens in big cities in order to cater to the elite population.

Lakme Fashion Week in the news

Mumbai played host to the most recent LFW that was held during August 2013 and the focus was on winter wear. The fashion week that happens throughout the day for a whole week is the best platform for budding designers to showcase their talents to the world. This is considered to be perfect launching ground for these novices to make mark and prove their mettle in the fashion industry. Usually, the morning slots of the week are reserved for these budding fashion designers from all over the country. It is the evening slot that is looked forward to by many fashion enthusiasts because professional fashion designers who are the best in the business, exhibit their pieces during this time. An additional reason for the full audience during these evening hours is because of the presence of famous film celebrities who are used by the ace designers as show stoppers for their collection.

Sponsors for the show

The LFW is a huge event in the Indian fashion industry every year and therefore it has found favour with many corporate sponsors who have been regularly giving their support for the immensely popular event of the show. It would not be exaggerating if we say that the main reason for the success of LFW is because of the continuous support given by the sponsors and partners like DHL, Tigre Blanc, Reliance Trends, Reliance Jewels, Mauritius Tourism Board, Inter National Institute of Fashion Design and more.

Expert panel on the advisory board

The LFW has been a grand success every year because of the new concepts, introduction of new talents, increased employment opportunities, greater exposure etc. that this event has managed to create. This has been possible only because there is a whole think tank of people sitting on the advisory board deciding every move and strategy to make the LFW a huge success. The members on the advisory board are:

* Anita Dongre
* Namrata Zakaria
* Nishat Fatima
* Mehernaaz Dhondy
* Aishwarya Subramanyam
* Anamika Khanna
* Dr. Alka Nishar
* Dr. Darlie O’Koshy
* Gaurav Mahajan
* Manish Malhotra
* Narendra Kumar
* Pradeep Hirani
* Priya Tanna
* Purnima Lamba
* Rohit Bal
* Sabyasachi Mukherjee
* Saket Dhankar
* Sangita Kathiwada

The Author of this article is Pulkit Sharma, who has written good articles on famous fashion Events and activities of Delhi. Here he is sharing information about Lakme Fashion Week .

Find More Fashion Week News Articles