The Dark Side Of Harajuku Style You Haven’t Seen Yet | Style Out There | Refinery29

The Dark Side Of Harajuku Style You Haven’t Seen Yet | Style Out There | Refinery29

On this episode of Style Out There, our host, Connie Wang, takes us to Tokyo to meet the individuals pioneering the Harajuku subculture of Kawaii, more specifically Yami Kawaii. This style of fashion accentuates cuteness while incorporating symbols that represent death. Watch this episode of Style Out There to delve deeper into this morbid trend in Tokyo!

In fashion, what’s seen on the streets is just as important as what goes down the runway. R29’s Style Out There takes a look at the drastically different subcultures around the world, examining the myriad influences that color what we wear — and why.

Refinery29 is a modern woman’s destination for how to live a stylish, well-rounded life.

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  1. Refinery29 on January 8, 2019 at 3:14 pm

    What is your go-to style? Comment below!

  2. Baldoxxx4000 on January 8, 2019 at 3:16 pm

    im guessing this is not helping attract a mate, just to fill their ego from their busy work lives

  3. Aisea Tonga on January 8, 2019 at 3:20 pm

    This is some petty shit

  4. ciara Medina on January 8, 2019 at 3:20 pm

    She Kawaii

  5. Ms.Doodle on January 8, 2019 at 3:24 pm

    I’ve been depressed and suicidal since I was very young and I always found that cute things make me very happy. Pastels, ruffles, cats, cute girls, all of it bring physical joy to me so i understand why they do this kind of fashion uwu
    Cute things are just amazing

  6. Akira Anzawa on January 8, 2019 at 3:24 pm

    Not being able to understand a culture can be due to various reasons, such as he/she is bigoted, ignorant, dull, insensitive, philistine, mediocre, disingenuous, and so on and so forth, but never better. You won’t learn anything new if you are arrogant. From all your fake, pretending-to-be-dumbfounded reactions, I can safely say that you miss Wang, is, a very delusional person. Sometimes hiring an Asian to report on Asian issues doesn’t mean racial awareness. At least you should go for some brighter ones.

  7. Novacane on January 8, 2019 at 3:26 pm


  8. ImJustXuan on January 8, 2019 at 3:26 pm

    i’m so glad i found yami kawaii because it’s a mix of sadness but also cuteness :3 it’s me!!!

  9. Xerxeslover 1235 on January 8, 2019 at 3:28 pm

    I love this guy!!!!😳 He is amazing!!!!

  10. Delanie Nelson on January 8, 2019 at 3:29 pm

    I honestly like this style a lot it’s morbid but still really cute and it shows depression, something I deal with

  11. Lee on January 8, 2019 at 3:30 pm

    I heard she’s in the hospital again for attempting suicide

  12. Crayon on January 8, 2019 at 3:30 pm

    Creepy cute is all over internet and not only in Japan, tumblr is the biggest example. The only difference is that there isn’t a fashion trend for it in the west

  13. Mikey D on January 8, 2019 at 3:30 pm

    Great story thank you for sharing 🌈

  14. lola on January 8, 2019 at 3:31 pm

    they shouldn’t have sent a neurotypical person

  15. That1dude on January 8, 2019 at 3:31 pm


  16. gede yogamahendra on January 8, 2019 at 3:32 pm

    Sick bastard(?)…

  17. Ur Qween on January 8, 2019 at 3:33 pm

    Im Very Surprised They Understand Each Other

  18. Nguyen Pham on January 8, 2019 at 3:34 pm

    Uh, weird flex but okay.

  19. Nada S on January 8, 2019 at 3:36 pm

    that sick but cool

  20. Alessandro R on January 8, 2019 at 3:38 pm

    Ok this is weird and I wouldn’t wear it but that syringe necklace is actually bomb.

  21. Haneen on January 8, 2019 at 3:38 pm

    Lol I want to die too

  22. Dofus Man on January 8, 2019 at 3:39 pm

    8:19 i hate you bill gate internet explorer is s***

  23. Jessica Fallow Deer on January 8, 2019 at 3:40 pm

    But why do I kind of love it? 🤔

  24. Blossomii Otaku on January 8, 2019 at 3:41 pm

    Bisuko Ezaki is amazing. I discovered the yamikawaii style through his work and as someone with a mental illness, I feel like it really touched my soul. It reminded of like pastel goth, mixing relatable elements with my favourite calm colours of pastel. I feel more expressive and myself wearing yamikawaii clothing and definitely do not think it idolises mental illness if you truly understand the fashion.

  25. Sakura Yasuda on January 8, 2019 at 3:42 pm

    I went to Harajuku in October 2018 and I didn’t see very much dressed people like that but it was very fun and I bought some things

    I’m Japanese, born and raised in Australia so I know how overseas people feel about this and it’s really weird but I can’t hate Japan it’s where both of my parents are born and raised. I do like Japan but I don’t think I’ll go again because the air in Tokyo is disgusting and so different to Australia. So much gas and toxic oil and way too much people. Some parts of Japan are beautiful but there are dark sides. My dad told me to describe Japan and I said: A world of plastic. Everyone is doing the same jobs,designs and living the same. Japan hides a lot of bad things because they don’t want their people to go away, for example, they didn’t tell people that the gas that can kill people had leaked and a lot of people died. If I had to compare Japan and Australia, it would be Australia. If you read this whole idea of mine, thank you I really appreciate it. My name is Sakura and I am 12.

  26. يوميات مغتربة في بلدها on January 8, 2019 at 3:43 pm

    So get out of japan! You will discover a lot of things away from that sick system

  27. Louie Gentile on January 8, 2019 at 3:44 pm

    they need the peace of Jesus

  28. rossandlori on January 8, 2019 at 3:46 pm

    Hanayo, I have a message for you:
    People care for you, people love you, you are born for a reason, and If you EVER feel this way again, TALK to someone.

  29. Esther Gutierrez on January 8, 2019 at 3:50 pm

    Sounds like my style haha

  30. أولادي وبس احمد on January 8, 2019 at 3:50 pm

    جو حطاب شكرا علي المعلومات

  31. TheToxicTrio on January 8, 2019 at 3:51 pm

    If I had the money I think I’d like to dress like that it seems like a style I’d be comfortable in.

  32. WaKeMeUpByWhIppInGMe -Lee Taeyong on January 8, 2019 at 3:52 pm

    I used to dress like this and I would get death threats because people would say “go and kill your sell already if you dress like it” it was pretty sad I had to stop dressing like it because the threats were getting out of hand but I respect the people in this video because they have the courage to still dress like this even though other people’s words

  33. GalacticUniverse on January 8, 2019 at 3:52 pm

    I like the biscuit guy

  34. Frances Evans on January 8, 2019 at 3:54 pm

    I really think this style is childish and when men wear it it makes me question ‘ why r they trying to look like children’? Is it something sexual??. Society needs to be more excepting of mental health otherwise you get ppl acting out in stupid ways because they dont know how to deal with stuff. Always found the Japanese silly and childlike it must come from the pressures their society puts on them. They all talk like children and have this strange thing with adult women and men dressing like children. I worry about the amount of child molesters they are provoking and how grown men or women can find this sort of thing attractive !!

  35. Yanne Arroyal on January 8, 2019 at 3:55 pm

    At first , I really dislike Yami kawaii because I thought that it brings out negative influences towards the society but after hearing Bisuko reasoning that he did that as a therapy , I kinda cried a bit.

  36. Trippi Ventura編集 on January 8, 2019 at 3:59 pm

    I need that black jacket she had.

  37. Olliekets playlists on January 8, 2019 at 4:01 pm

    I love how respectful the interviewer was

  38. ikebukuro wanderer on January 8, 2019 at 4:01 pm

    A lot of people blame Japan’s “conformity culture” for mental illness, but I don’t think so. These people do have an illness and needs to be helped but that is not everybody else’s fault, or the way society has evolved. Anywhere these folks are, likely they will develop their illness regardless. It’s they themselves who need to find a way to find peace with the society and most importantly themselves, and it’s more important than saying the society needs to change.

  39. plainlake on January 8, 2019 at 4:03 pm

    Hey japan. The year 2005 want it’s emos back.

  40. Kaneko Kiremizu on January 8, 2019 at 4:04 pm

    Suicide doesn’t fix anything. That ideology is stupid and must be broken. You don’t get to escape from pain when you commit suicide. Seriously, stop. I used to be real suicidal but I stopped after reading some books that talked about life and it’s values. It said that the chance of you being born was 1 in 4 trillion. I read the Quran (I recommend reading the Quran if you are depressed it makes you cry of happiness) and I reverted to Islam because I realised my place in this life is special and so is yours and everyone else. Suicide is not an escape plan. It’s hell.

  41. A Wild Natsuki Appears on January 8, 2019 at 4:04 pm

    **sees noose** **has sayori flashback**

  42. Roxy Jane on January 8, 2019 at 4:05 pm

    The Syringe Made me Remember bieng in hospital for 3 days ;-;

  43. Maya Remiel on January 8, 2019 at 4:05 pm

    Oh hey. Its my people…

  44. bts.bighitofficial tae on January 8, 2019 at 4:06 pm

    Her voice is adorable

  45. Emily Lieu on January 8, 2019 at 4:07 pm

    This is very odd but understandable. But why would they make it a look especially in Japan. That’s a bit much. It’s creepy

  46. Sarah Lundeen on January 8, 2019 at 4:09 pm

    Jesus us the way, the truth and the light.

  47. The Wild Wolf Of Nightcore on January 8, 2019 at 4:09 pm

    I *wish* I could get away with this in england

  48. Loser on January 8, 2019 at 4:09 pm

    Reverse Goth ?
    Reverse Emo ?

  49. khazler The great on January 8, 2019 at 4:11 pm

    When my guardian was my grandparents they abuse me like there’s no day where they won’t hit me, say foul word/language about me while hitting me even though I don’t really do anything that bad that I deserve to be hit and now that I’m with my mother I found it hard to go outside the house and be socialize even I myself don’t know why it’s just that I feel uncomfortable like when I go out I feel like everyones eyes are focused on me and It reminds me the words that my grandmother used to say.

  50. not a psycho on January 8, 2019 at 4:12 pm

    tbh that woman was kind of insensitive, disrespectful and rude throughout the video…