SFD038: Hard Lessons Learned From a Career in Fashion

SFD038: Hard Lessons Learned From a Career in Fashion

Get full show notes here: sfdnetwork.com/38


Stamatina is a designer who finally gave up on her fashion career dream, and wanted to share her fashion career lessons.

Now, I don’t want to start this episode with a negative tone. Or make you feel like you too will have to give up on your fashion dream. But I wanted to bring Stamatina on the show after she sent me an email that said this:

“I REALLY wanted to get the “dirt” out THERE!!! I wanted to LET people know my REAL life experience and how much money, time and sweat it took for me to finally give up my lifetime dream!! I felt it was my responsibility to save these newbies / young fashion designers who really had no clue what they were setting their selves up for!!! If I could go back and start over, oh boy!! I would do everything so differently today because the lessons I learned were very expensive and affected not only myself but my family as well.”

Here’s the thing:

We all go through tough times and learn the hard way. There are stepping stones for everything in life.

But sometimes hearing other people’s fashion career lessons can help make these experiences a little easier for ourselves. So in an effort to continue this week with more honest conversation in response to last week’s dialog about the painful truths of working in the fashion industry, I invited her on the show.

Here’s a little bit of her backstory:

Stamatina gave her hand at launching her own collection of dresses and resort wear. After investing $20k+ of her own money, some overhyped fashion shows that didn’t result in any sales, and falling down the “I’ll just put this on my credit card” trap, she shut down her business to pursue a fashion design job in NYC.

Unfortunately, those jobs didn’t bring her the happiness or joy she was searching for. She got stuck in abusive workplaces with bosses who didn’t appreciate her.

So she put her fashion dream aside to pursue a career in beauty.

In this episode, Stamatina shares her unfiltered experience of what worked, what didn’t, and what she would have done differently. She also shares why she doesn’t regret doing any of it.

In the interview (which I know you’ll love) we cover:

* The realities of working in fashion
* What it takes to have your own fashion label
* Why you need to start slow (crawl before you run)
* Being smart about utilizing fabrics + colors + trims across multiple styles
* Considering costs and how quickly things add up, especially in relation to how much you can actually sell your designs for
* Having agreements with your pattern makers and other vendors and being clear about what you will get
* Knowing when to stop, slow down, say no, or just go a different route
* Having a strong stomach for working in this industry
* The importance of standing up for yourself
* What school doesn’t teach you compared to what’s expected in real life (be prepared to figure things out as you go!)

Listen now for an industry insider’s peak into fashion career lessons, so your journey may be a little smoother.


* Stamatina on Facebook: https://www.facebook.com/stamatinanyc
* Stamatina on Instagram: https://www.instagram.com/tamabeautified/


* Rating and subscribing on iTunes: sfdnetwork.com/review – it really helps!


* Visit www.sfdnetwork.com/free/ for free fashion design templates, tutorials and more from Sew Heidi


Get full show notes here: sfdnetwork.com/38


  1. BeepBop Boop on June 11, 2019 at 6:07 pm

    Aww, poor Stamatina.

  2. Nicole Capo on June 11, 2019 at 6:43 pm

    This lady is so right about everything she’s saying. It’s hard to hear, but she is sooooo right.

  3. Dulce Barrera on June 11, 2019 at 6:43 pm

    A lot of us have that issue. " Oh you have great credentials but you don’t have expierence". It was so frustrating applying because it was the same thing over and over again and the pay is shitty and CDMX is so expensive. I sat down and cried after 3 interviews where it was the same answer and haul my behind to the call center. I really will not lie again and make it through.

  4. Harley Quinn on June 11, 2019 at 6:47 pm

    Listening to t his, I have to give my opinion on "fake it till you make it", I don’t think you have to lie about your experience, you just have to pretend that you’re in total control even when you’re not. You can doubt yourself behind the closed door, but as soon as you exit your flat, you have to own the place and mke everyone think you’re the next Dior and not some small designer trying to make it locally

  5. shireen khan on June 11, 2019 at 6:57 pm

    Thank you SewHeidi…