Trend hunting: how to find fashion trends? What’s a trend? | Justine Leconte

Trend hunting: how to find fashion trends? What’s a trend? | Justine Leconte

Today’s video is a bit late, sorry!
It is the beginning of a new series on my channel, about trend scouting / trend hunting in fashion.
1. What’s a trend? What are the different types of trends? (macro-trends, consume trends, micro-trends & fads).
2. How to do trend work, what to look at, how to document your process and edit your findings.
3. Where to look for trends.
Those will be the 3 first episodes. For the following ones, write me your questions in the comments!

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See you soon: new video at least every SUNDAY.
Take care,



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Justine Leconte




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Music: YouTube Audio Library
Ambiment – The Ambient by Kevin MacLeod is licensed under a Creative Commons Attribution license (


  1. Medha Bahri on October 20, 2019 at 4:54 pm

    you are soooo good i must say..very informative videos!

  2. Liat Oren on October 20, 2019 at 4:55 pm

    loved this video. thank you.

  3. Saule A on October 20, 2019 at 4:56 pm

    Absolutely love you and your videos! You are very knowledgable and I’m glad that you make videos to teach and inform anyone who’s interested! Big thanks! 🙂

  4. Yuliya Maslyn on October 20, 2019 at 4:59 pm

    Hello Justine, do you want to know how long it takes to go through all your videos? I found your channel on Sunday afternoon and still watching (Tuesday lunch now?;)… with some breaks for sleeping, commuting and working in between. Big thumb up!

    And in one of the videos you said that you are stopped shopping and running out of clothes 😉 I know the feeling. I’m a pattern maker, but majority of my friends think that I am a fashion designer 👩‍🎨 I have over 15 years of experience. Started to work in Warsaw in CMT unit, but then moved to London and entered high end designers jobs, two of my long term contacts were Matthew Williamson in London and Acne Studios in Stockholm, plus some other names, list is long. So I never shopped on the classical way for the clothes… 😉 lucky me I wear sample size! But two years ago I moved to outdoor brand, because I spend more time outdoor that in the bars and clubs 🙂 Haglöfs is sustainable brand and I can’t tell you how satisfying it is to get my personal values become aligned with the values of the company I work for, and have every product scrutinised before give it a green line and make is life. But that was a little digression 😉 coming back to shopping. I know the fivers and cuts and design input and everything what it takes to create a product, so I CAN NOT spend money on the high street, and can’t afford high end and as you’ve mentioned, high end/luxury not always mean quality! And to research and go through the tons of information to find that sustainable, modern, innovative brands I just don’t have time for. And when I say "I don’t have time" in regards of anything in my life I apply "it is not a priority for me" formula. ….. and what a girl should do?…. 🤷🏻‍♀️ but all of what I want to say, that it resonated with me, when I heard you saying it. It nice to know that I’m not the only one who is struggling… we can join the forces 🙂 Have a beautiful day! Thank you yet again for the work you put in for creating the changes, big Bravo 👏🏻

  5. Nataly Dragoi on October 20, 2019 at 5:02 pm

    Can you demonstrate what you mean by the shopping bag?

  6. Marilyn Mansilla on October 20, 2019 at 5:06 pm

    I love your T-shirt. Where is it from?

  7. Kate the Great on October 20, 2019 at 5:07 pm

    Anyone remember silly bands? talk about a fad.

  8. Harsha Morwal on October 20, 2019 at 5:08 pm

    Your email ID please

  9. Billie Jean on October 20, 2019 at 5:09 pm

    I’ve never been interested in fashion but you give so interesting information. I really like your channel. Thank you!

  10. Fewyouknewme be for on October 20, 2019 at 5:10 pm

    but the 3d prining trend doesnt exist yet , bio as a trend is more than 10 years old and it just starts to gain momentum

  11. Jee vdBee on October 20, 2019 at 5:10 pm

    Hi Justine, such great and intelligent video’s you make! i’m glad i found your youtube-channel. Did you hear about (dutch and older; like me) Lidewij Edelkoort? she is a leading lady in trend forecasting worldwide. I think that you will find her and her activities interesting. She runs a company in Paris and gives lots of lectures. Trendtablet is also hers and Trend Union. Lots of succes with your channel and designing and i hope to enjoy you’re video’s for a long time.

  12. Kaye Steedman on October 20, 2019 at 5:12 pm

    Hi Justine, as a mature lady of 75 years, I love fashion, and have always loved fashion, as you say the sack dress did help some ladies, but as we age we are the forgotten ones. I tend to stick to non trendy clothes, that after many years I have found what suits my frame, It has not changed much still a size 10, my problem is my bust is out of proportion to the rest of my body eg bust 100 waist 80 and hips 95 cms, so a jacket will be too large in the shoulders when I buy for my bust size, trousers, too large in the hips to match waist size. So I really have to chose carefully, when I buy. Apart from having clothes custom made, too expensive in Australia, what can you suggest. I love colour, and agree with your pop of colour eg red shoes with black trousers and top. I am sure you have lots of mature ladies that love your videos as I do.

  13. † Acid Aurora † on October 20, 2019 at 5:14 pm

    I love you so much Justine, you’re so talented and inspiring, PS. This September I’m going to my new fashion school, hoping that everything will go well. 😭💕

  14. Rajesh Gurjar on October 20, 2019 at 5:15 pm

    Thank you so much for this videos, you are like an institute of me I got to learn so many things. looking forward for more videos

  15. Dania A. Oliva-Peña on October 20, 2019 at 5:15 pm

    Great topic I am happy to hear more , thank you Justine :).

  16. Ekaterina Kozlovskaia on October 20, 2019 at 5:16 pm

    Thank you so much! Such an original theme for the video! Something I wondered qbout but just didn’t know how to property look for!

  17. Nath of BEAUTYCALYPSE on October 20, 2019 at 5:20 pm

    I totally love the idea to make this topic a series! – However I feel I have to disagree with just one thing, namely the notion of green lifestyle being "only" a consumer trend. It’s outgrown this status already, key word here is for example green economy. Other than that, can’t wait to see more, I really like your channel <3

  18. Kremena Krumova on October 20, 2019 at 5:20 pm

    You are the BEST! Keep up!

  19. Sevda Aytaç on October 20, 2019 at 5:21 pm

    Those shopping bags not enough for me. So I am waiting for "troyler" bags to carry my "everything" on wheels 🙂

  20. Cozied Up Meena Artisan on October 20, 2019 at 5:22 pm

    i am watching the video in 2017 – so a wee bit late. i can’t find video three, and i am wondering is it because its under a different name?

  21. Medha Bahri on October 20, 2019 at 5:22 pm

    a trend is to move on with the same ingredients with a new recipe..hee hee

  22. Lisa on October 20, 2019 at 5:24 pm

    This is great, but could you please give us concrete examples? That would be soooo helpful!

  23. Ola Shawky on October 20, 2019 at 5:26 pm

    Hi Justine! could you make a video about how to self-learn Fashion Design ?
    Thank you so much 🙂

  24. Marisol Quintanilla on October 20, 2019 at 5:27 pm

    I love your videos! they are very informative

  25. Валерия Гришко on October 20, 2019 at 5:28 pm

    I was very surprised to know that "sack dresses" vere invented by Balensiaga, because in USSR this type of dress was very popular among older women (and it’s still worn a lot as leisure cloth or a work dress) and i’ve read that it is sort of transformed traditional Russian dress, which also was very comfortable and hiding shape of the body a lot.
    It’s very interesting how trends mix and transform over time.
    And, of course, thanks for the video!

  26. Paola Bueso on October 20, 2019 at 5:29 pm

    Wonderful series! Thank you for sharing this.

  27. mala106 on October 20, 2019 at 5:30 pm

    what are your thoughts on the relationship between trends/cool hunting and the quick turnover of fast fashion?

  28. Ann Gutgesell on October 20, 2019 at 5:30 pm

    Great explanation but yikes, all my dresses but 2 are prints……I might now feel a bit self conscious wearing them. Pants, blouses, tops, they’re all solid colors 😁😁😁😁😁👏🏽 Now I know❗️👍🏽

  29. Bonnie Pickhardt on October 20, 2019 at 5:31 pm

    Your suggestion about layering with a cotton and wool undershirt is. one I’d like to try, but haven’t found any with that
    fabric blend. Do you know a place to buy those?

  30. Virginia Yanco on October 20, 2019 at 5:33 pm

    Great topics, clearly explanations, well done Justine! Love from Argentina

  31. pema chophel on October 20, 2019 at 5:34 pm

    hii justin m alys watching ur updated videos…I can learn so many things from it…I wud b please if u give me ur Facebook or email id so that I can ask more doubts n questions…

  32. hodsh1 on October 20, 2019 at 5:35 pm

    A rucksack is a pretty convenient bag. Can’t really cycle anywhere on a road bike with a purse, unless you have bulky panniers to put it in.

  33. QUÂN PHẠM on October 20, 2019 at 5:37 pm

    I think trend is a topic which get discover, scrutinize almost, to find new things, silhouettes and their associations

    Like bike short shows mobility, sporty, show the calf in their best light

    Patchwork show sustainability, ageing, wabi sabi, a mozaik/ deconstructed feel…

  34. Heather Banks on October 20, 2019 at 5:37 pm

    Anyone who thinks that fashion is superficial , hasn’t watched your Chanel .

  35. Кира Силаева on October 20, 2019 at 5:41 pm

    You’re the best

  36. Mirabel Ng on October 20, 2019 at 5:42 pm

    This is a very informative video. Love your style.

  37. 潘麓羽 on October 20, 2019 at 5:42 pm

    Hey, the last about the example of micro trends and fad trends that i hear many times,but I didn’t follow it,could you give me the The English spelling of the manuscript,thank you very much

  38. Ann DeHoog on October 20, 2019 at 5:42 pm

    That red lipstick shade is glorious on you!

  39. Laia Pascual on October 20, 2019 at 5:42 pm

    I love all your videos! I can’t stop playing one next to the other. Your channel is the best I found in this category, simple and well explained. Keep the great job!! I’m learning so much, you are a very inspiring person. Thank you!!!

  40. TheLalaland001 on October 20, 2019 at 5:42 pm

    Hi Justine, Thank you for the video, it was very helpful. I am currently an architect, also involved in interior and product design at a highly design orientated company. I have been working for 10 years, however I have been looking into a career move into trend forecasting. I will be enrolling in classes to kick off and gain more insight into the job, but do you by any chance know of trend forecasters with a non-fashion background ( but say other forms of design background)? I would be interested to know!
    Thank you, Gracex

  41. AmaraJordan on October 20, 2019 at 5:42 pm

    I’m a big believer in precision in language, so the differences in trends and fads is something I’ve wondered. And I love the point that just because you don’t agree with or like a trend, it is still a trend! You observe the market, what’s being picked up, and then you react once you’ve done all of that. It’s kind of like how there is no bad information; it’s what you DO with it that make the difference. Really solid stuff!

  42. Kimie Moon on October 20, 2019 at 5:43 pm

    Thank you for this video. it’s very helpful. I am currently a fashion student in the Philippines. You’re so beautiful and intelligent. I learn so much from your videos.

  43. trista yu on October 20, 2019 at 5:45 pm

    very useful vedio
    but the lady looks not so good looking, that is makes the vedio hard to follow

  44. Maria Karancsi on October 20, 2019 at 5:46 pm

    This video was great, thank you!

  45. Yousef Emad on October 20, 2019 at 5:47 pm

    Egyptian pharaoh really really awesome video’s

  46. Robyn Kirkland on October 20, 2019 at 5:48 pm

    I just discovered your channel Justine, and I love it! This video really gives great insight into how trends develop , and why they might stick around. I hope that slim pants and short boots last forever. My short equestrian paddock boots, that I have been wearing for about 25 years, and my   great new fashion boots look almost the same. But short boots and slim pants solve such a problem in winter.The boots aren’t too hot and binding on my  legs all day( very comfortable), slim pants fit neatly over them, and , a biggie, my pants dont get so dirty dragging around in the weather, In the paddock or on the streets.

  47. ramrod 60th on October 20, 2019 at 5:49 pm

    If a bunch of women started jumping off a cliff would you follow him to too many women are followers not enough leaders

  48. Gary Melican on October 20, 2019 at 5:49 pm

    Such awesome advice Justine.

    Would love to hear your thoughts on a platform I’ve created called

    We try to identify fashion trends and their potential longevity.


  49. Dee_xx on October 20, 2019 at 5:51 pm

    Love it – so well explained 🙂

  50. FOXY ROXY on October 20, 2019 at 5:51 pm

    Thank you!